Features of a user friendly website
Many businesses are unaware that being user-friendly is essential to the website's success. There are many elements to the success of any website, one of which is user-friendliness. If a user enters your site and can not easily find what they are looking for, they will quickly become frustrated with your site and leave it. Today, users expect your site to entertain them, bring quality, and provide them with a completely intuitive and comfortable experience.
Of course, making a site user-friendly is not difficult. Here are some basic features of a user-friendly site:
- High loading speed:
The slowness of your site will frustrate users and as a result, they will leave your site quickly. Surely you yourself have experienced visiting such sites so you realize how annoying this issue can be. In fact, slow speed is one of the main reasons for visitors to leave a website that can affect search engine rankings.
If the loading speed of your site is between 4 to 6 seconds, it means that the speed is good. You can use free tools like Pingdom to measure download speed.
- Simple navigation:
The first thing a user wants to see when they visit your site is a simple navigation tool. Having a site that is easy to navigate will improve the user experience. Try to keep the titles short and orderly.
- readable articles:
How to organize and present content on the website is very important for its user-friendliness. However, this is often overlooked; Most users expect to come across simple and understandable content that does not take much time to read. So your content should be clear, concise and well-formatted. You can use chapters and subheadings to separate content.
- Compatibility with mobile phones or being responsive:
Today, most users use mobile phones to access the Internet, and this has made it a necessity to create websites that are compatible with mobile phones. Always check your site and be aware of its functionality and appearance on mobile phones.
- Consider your CTAs:
Try using call-to-action buttons on your site pages. This encourages visitors to take the actions you want. Some examples of CTA include: Contact us, more information, download and receive quotes. This allows users to spend more time on the site, which is useful for search engine rankings.
- Choose colours wisely:
Choose your website colours carefully. You need a perfect balance between beauty and clarity. Your colour palette should not only reflect your business well, but the contrast between the background and the text should be such that the visitor can easily read the text and it must not bother their eyes.
The point of creating a site that is easy to use and has a good UX is to constantly improve it. Everything from the beauty of your site to the CTAs you use can affect how long users visit your site. Make time for your site and ask your audience what tools and features help them. Keep in mind that not every tool is suitable for every website; The tools that are suitable for an e-commerce site will be different from the tools that are suitable for a blog.
Remember that while having a great design and good content is important, these are not the only tools needed to build a successful website. Being user-friendly on a website means that users can quickly and easily find the information they need. Eventually, your efforts will pay off and making your site user-friendly will increase revenue and attracts more audiences.
Maryam Hajireza
Developer, web designer and developer. Has work experience in developing web applications using the Laravel framework.A determined web developer, Interested in teamwork and learning new topics.
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